Privacy Policy

1. Controller and contact

The controller of the personal information described here is Shandong Cherein New Material Technology Co., Ltd., Zibo, Shandong, China. For privacy requests, questions or to exercise your rights, contact us at sales1@cherein.com. If we appoint a Data Protection Officer, we will publish their contact details here.

2. Information we collect

When you submit an inquiry, we collect the information you choose to provide: name, work email address, telephone or WhatsApp number, company name, country or region, product requirement and message. We also receive limited technical information necessary to operate and protect the form, such as the time of submission and anti-spam signals.

3. Why and on what basis we use it

• Responding to your request: to assess your material requirements, answer questions, provide technical information, quotations or samples, and take steps you ask for before entering a business relationship.
• Operating and protecting the website: to prevent spam, misuse and security incidents.
• Managing our business records: to keep an appropriate record of communication and meet applicable legal obligations.

Where required, we rely on your consent, which you give by actively ticking the inquiry-form checkbox. Depending on the request, processing may also be necessary to take steps at your request before a contract, to comply with legal obligations, or for our legitimate interests in operating a secure B2B website and responding to business inquiries. You may withdraw consent at any time; this does not affect processing already carried out before withdrawal.

4. Who receives your information

Access is limited to authorised Cherein personnel who need it to handle your inquiry. We may use service providers that help deliver email or securely store customer-relationship records. These providers act under our instructions and appropriate contractual safeguards. We do not sell your personal information.

5. International transfers and retention

Cherein is located outside the European Economic Area. If personal information from the EEA is transferred internationally, we will use an appropriate GDPR transfer mechanism and safeguards where required. We retain inquiry information only for as long as needed to respond to the request and manage the related business relationship, normally no longer than 24 months after the last meaningful contact, unless a longer period is necessary for legal claims, legal obligations or an active commercial relationship.

6. Security and automated decisions

We use reasonable technical and organisational measures designed to protect information against unauthorised access, loss, alteration or disclosure. No automated decision-making or profiling that produces legal or similarly significant effects is used for website inquiries.

7. Your GDPR rights

Subject to applicable law, you may request access to, correction of, deletion of, restriction of, or portability of your personal information. You may object to processing based on legitimate interests and withdraw consent at any time. You also have the right to lodge a complaint with the data protection authority in your EEA country of habitual residence, work or the place of the alleged infringement.

To make a request, email sales1@cherein.com. We may need to verify your identity before responding.

8. Cookies and third-party services

This website does not intentionally set non-essential analytics or advertising cookies through its current site code. If we introduce non-essential cookies or comparable tracking technologies, we will request consent before activating them and update this policy. Embedded third-party content may have its own privacy practices; please review the provider's notice before using it.

9. Changes to this policy

We may update this policy when our processing activities or legal requirements change. The latest version will be published on this page with a revised date.